Hospitality Revenue Management
(Prof.
Dr. Goecke HM Bavaria, Prof. Hassib VIU Canada)
VHB Course 2 SWS 2,5-3 ECTS, Oct. 1st 2021 – Feb 1st
2022
This course provides
essential Revenue Management methodology for employess in the Hotel, Restaurant
& Catering, MICE, Casino, Wellness & Health Care Service Businesses.
This HRM course is an
English variant of the established German 2 SWS, 2,5 ECTS Revenue Management in
Tourism basic course with a stronger focus on Revenue Management in selected
Hospitality Industries and a smaller focus on airline revenue management or the
mathematical aspects of revenue management.
Audience:
Advanced Students of Bachelor Programmes or Master Programmes for Toursm or
Service Management.
Content:
1. Hospitality Revenue Management - Overview
2. Introduction to Hotel Revenue Management
3. You Can't Manage What You Don't Measure
4. Tactical Revenue Management
5. Strategic Revenue Management
6. Competitive benchmarking, and monitoring trends
7. Revenue Management Applications in Other Hospitality Sectors
- Restaurant & Catering Revenue Management
- Function Space and MICE Service Management
- Spa, Wellness & Health Care Services Revenue Management
- Golf Course, Casinos & Theme Park Revenue Management, etc.
8. Airline Revenue Management Overview
9. Recent & Special Aspects of Revenue Management
Outline:
The course starts with an introduction into the objectives, importance and
necessary conditions for revenue manegent in the hospitality management
industries are discussed.
By the example of Hotel
Revenue Management the most important methods of hospitality management are
explained in detail and trained with Excel exercises. A special focus is set on
measures and key performance indicators of revenue management as well as on
benchmarking as an important base for strategic and tactical pricing &
capacity decisions.
The second part of the
course shows the revenue management methodology is transfered to other
hospitalty industry sectors with an emphasis on the revenue management
specificities of Restaurant & Catering Revenue Management, Function
Space and MICE Service Management, Spa/Wellness/Health Care Services Revenue
Management
Golf Courses/Casinos/Theme Park Revenue Management, etc
The course closes with an overview
about Airline Revenue Management and a glimpse on advanced topics and recent
trend of the Revenue Management discipline.
Prerequisites:
Students must be able to read and write Business English on an academic level.
Students should have
studied successfully basic economics, business administration, business
mathematics, service management and tourism courses. The course is targeted to
higher semesters with solid Excel knowledge!
Exam:
Written Moodle Test (Online/Randomized Open Book) or Seminar Paper
